Kaboom’s infomercial approach had run its course, and their digital presence was nowhere to be found. So to inject some life back into their brand, we launched an integrated campaign that focused on Kaboom’s unique cleaning experience. Because Kaboom doesn’t just make cleaning your bathroom easy—it scratches a rather familiar cerebral sweet spot in the proces
94% Completion Rate Anthem video on You Tube (broke all category benchmarks for long form video) See below.
10x Engagement rate Versus category norm
50% Ad Recall (Benchmark 16-20%)
36% Brand Awareness (Benchmark 9-12%)
30% Consideration (Benchmark 9-12%)
+86% Facebook followers
+360% Site traffic