How could the Owner's app help change Lincoln Brand perception.
Lincoln prides itself on its omnichannel sales concierge that answers questions, fills in research gaps, schedules dealer visits and more. With a certain level of service pre-purchase come high ownership expectations.
What if your smartphone could become a highly intelligent extension of your car, one that anticipated your every move?
We created Allow Me, a highly intelligent, mobile relationship building platform that extends the role of the exclusive Lincoln Concierge.
Easy access to key functionality of the app and to essential vehicle controls
Analyzing driving behavior to predict and anticipate owner's needs.
1. Preemptively recommend to start the vehicle on a cold day or 2. recommend and load different GPS route prior to departure
Access owner & dealer's calendars to recommend service appointment (no need to wait for service light) or have full access to vehicle & driving behavior diagnostics for improvement recommendations.