Blood Saves

Role:
Creative Director
(Art Director: Victor Sie)

Award:
Winner: Best Information Design
Communication Art Interactive Annual 11

Description:
As a method to both increase blood donation among a younger audience, and dispel countless myths regarding the blood donation process, the Ad Council, in partnership with 3 majors US Blood Organizations, wanted to create an informative web site that would present facts in an original format using Flash animated sequences and videos.

Date:
May 2004