Frederic Bonn is the Executive Creative Director of Razorfish New York, managing the creative department across all agency clients. His leadership and dedication to creative excellence have made Razorfish a market leader, helping the agency earn a top spot on the 2013 Ad-Age A-List for a second consecutive year. Frederic believes that technology provides endless ways to express creativity and can help brands create seamless and engaging experiences that deliver value to users regardless of channel or platform: from entertainment to services, from digital to physical.
Prior to joining Razorfish, Frederic led the creative department of Ogilvy Interactive in Paris, managing global campaigns and digital strategy for clients such as Louis Vuitton and Hennessy. After a career in publication design, he moved to digital in 1997 by opening the “Interactive Bureau” in Paris in partnership with Roger Black.
Throughout his career, Frederic has worked with high-profile clients to create innovative projects including: IBM intranet, Volvo global website, Louis Vuitton Journeys global campaign and Mercedes-Benz Tweet Race to name a few. His work has been recognized many times over with awards by: The One Show, The Webby Awards, Eurobest, Epica, London International Awards and the FWA. He has been a speaker at industry events in Europe and France and has served as a judge at leading creative award shows such as the Cannes Lions, London International Awards and the French Art Directors Club.
Joined Razorfish in 2009 to broaden the agency output beyond website and technology development. Raised the creative quality with innovative efforts such as the world’s first Tweet race for Mercedes-Benz. Razorfish has become the #4 agency on the Ad-Age A-list in 2012 and 2013 with a 50+ person creative department in New York. Currently managing creative and operations across clients
Member of the Executive Committee
Led the digital creative development and production for all Oglivy clients: Hennessy, Mattel, CISCO, American Express and LVMH. Owned global digital creative leadership of the Louis Vuitton account. Received more than 40 award recognitions worldwide for the work on the Louis Vuitton Journeys campaign.
Worldwide Digital Creative Lead for VolvoCars Global Internet Strategy.
Lead the redesign of volvocars.com and many aspects of their digital strategy as well as their new car configurator.
Digital Creative Lead for the IBM Intranet Account and Volvo North America Account (2004). Involved in many complex projects requiring the development of consistent and successful user experiences, such as Aetna, USPS, Novartis, BMW DCSnet, etc. Worked on the development of new business, and managed a team of Art Directors and Designers.
Conceptualized and designed web sites for UNESCO World Heritage, Institut du Monde Arabe, Le Parisien (best-selling national french newspaper) and SVM (1st computer magazine in France), Leclerc-Voyages (travel agency), ZDnet, PackardBell, Schlumberger, etc.
Created the design for several publication, most notably: Qantara, La Vie, L’Autre Afrique, Refugees, SVM. Was main creative contact with the clients.